People are overwhelmed with content every second e-mails, social media posts, advertisements, videos, blogs, etc. The content that is corporate and sounds corporate easily gets drowned out by so much noise. When you want your business to develop in-person relationships, spur participation, and increase likes and followers with retention, you must change your strategy. The secret? Make your content more human, relatable, and engaging.
This is how you can make your business content less stiff and formal and more compelling and authentic.
1. Write Like You Talk
A quick method of eliminating that corporate sounding is to speak conversationally. It does not entail being unprofessional; it is simply a matter of writing in a manner that can be easily understood by people.
Instead of this:
Our company has an all-embracing set of solutions that will ease your working process.
Try this:
We assist in doing more and more and more quickly with tools that are not crazy.
Address your listeners. Apply the use of the you, we, and actual real-life examples. Brands that talk like people attract and attract people and not robots.
2. Tell Stories, Not Just Facts
Stories are memorable, facts are important. Rather than enumerating features, discuss customer stories, employee stories, or behind-the-scenes. Effective storytelling creates emotional appeal and creates greater involvement.
When you are selling a product, do not make a list of its features. Post what a customer did to solve a problem or what he did using it to make his routine better. Such stories cause more likes and retention through followers as they generate a stronger connection, and they recall how your content made them feel.
3. Show Some Personality
Most businesses are actually terrified of putting a face on their online profile because they fear being perceived as less professional by the online public. The sincerity seems to sell, though.
Let that brand, then, be the funny, inspiring, quirky, or empathetic voice that it is. Use humor where appropriate; take a position or state an opinion on values in line with the mission, if they are so inclined.
Great brand personality not only brings attention, but loyalty is also creates loyalty. The more relatable your readers are to you, the more likely they will tend to stay with you, increasing likes and followers through retention over time.
4. Use Visuals and Multimedia
Posts made up of text only may be dull.Cut up thick (long) slices of content from pictures, GIFs, videos, or infographics. The images are powerful eye-catchers but rather make it easier to understand difficult concepts.
The use of behind-the-scenes video, shoutouts by your team, or even a quick how-to video can make your brand more human and prompt people to interact with it. Individuals tend to adhere to a brand whose content is entertaining to watch and physically attractive.
5. Ask Questions and Encourage Interaction
Interesting content is a two-way road. Ask your audience questions. Ask them to comment on what they think or what their experiences are. Conduct polls, competitions or this or that posts.
The greater the contact, the greater the content displayed by the social media algorithms greater the number of likes and followers retention. Engagement also helps you make your audience feel that they are actually being seen and heard, and this enhances your relationship with them.
6. Stop Selling, Start Helping
One reason why content is so corporate is that it is constantly selling something. Although it is fine to market what you are selling, be value-based. Teach, entertain, or motivate and receive nothing in return.
Produce content that is problem-solving, question-answering, or that brings value to the lives of your audience. This creates trust- and trust is the ingredient to long-term retention.
Final Thoughts
To generate likes and retain followers, your business content must transform to be more conversational rather than corporate. Individuals make relationships with individuals rather than companies. Then ditch the jargon, introduce some personality, and concentrate on making real relationships with your content.
Once you produce content that resonates with the human element, useful and intriguing, you will not just get followers but will retain them as well.